Because RomExpo Franchising is the house of franchising. People, ideas and products meet here to do business.

Because RomExpo Franchising is a reference event for this sector, presently celebrating its 9th edition. Because RomExpo Franchising is a fundamental point of reference for the market, and grows year after year in terms of importance, quality of participants, size and opportunities. It is an event oriented to the dynamics of concrete business solutions.

Because the new prestigious location at the core of the business and management district of Eur, is located along the way leading to the airport, easily reached by car and well connected through public transport.

Because the active involvement of the Italian Franchising Federation as a partner of the exhibition guarantees high quality standards and professional ethics. A Franchising orientation desk will be available for potential Franchisees and for exhibitors.

Because with the new exhibition format, Franchisors are the protagonists: the guided path allows a thorough visit of the entire exhibition; the innovative and elegant architecture of the exhibition area includes a plasma screen with a "showcase" of the business of each exhibitor.

Because the format favours personal contacts of true interest. In fact, potential Franchisees will have the opportunity to visit the entire exhibition area by following a guided path, and to evaluate all the proposals available. When visiting each stand, thanks to the large plasma screens overlooking the visit pathway, visitors will have the possibility of immediately evaluating the type of business proposed by a given brand and decide whether receiving in-depth information through a personal contact/meeting.

Because there is the opportunity to participate in updating and training meetings and workshops, to make an image positioning and present one's business solution in a coherent framework.

Because communication is aimed at involving interested visitors only. Specialised and sector media are used; the reference targets involve graduates, employees and professionals, and a direct communication is also deployed on the workplace through local promotion, by increasing interest, providing information and stimulating participation.

Because the visitors of RomExpo Franchising 2011 will buy an entrance ticket; therefore they will make a considered choice after deciding to invest their time to collect thorough information.

Because there is an area devoted to institutions, banks and credit institutions that will offer a concrete support to the initiatives of entrepreneurs and dealers.

Because the format adopted was shared with a large sample of Franchisors, and 71.5 % of them expressed a positive opinion.