What is franchising?

It is a form of collaboration between and among entrepreneurs.

The FRANCHISOR producing goods or services grants to the FRANCHISEE the use of its already-established entrepreneurial and commercial formula.

It provides technical assistance and consulting on the working methods allowing the franchisee to manage one’s business with the same image as the parent company.

In general, the commercial agreement consists of the payment of an entrance fee as well as the compliance with the Franchisor’s contract provisions.

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3 reasons for choosing franchising:

1 t is a path to do business easily.

2 It is suitable for those who intend to start a new business without starting from scratch.

3 Economic surveys show that in Italy franchised businesses continue to register an increase in their turnover.

Facts and figures of franchising in Italy

The Franchisee Profile:

Gender: Male - Female

Age: between 25 and 45

Educational qualifications: School-leavers/Newly-graduated persons

Income: Average

Working status:

Employee with a position of responsibility

Unemployed looking for new opportunities

Professional

Non-employed worker - Son of the owner of a small enterprise - Owner of a small enterprise - Former owner of a closed-down small enterprise

Human Profile:

Resourceful, ambitious, quick decision-maker, loving moderate risk.